Today H&M has launched its new collaboration line in partnership with the London-based designer Erdem Moralıoğlu. What is more important, for the first time ever H&M collaboration offers stylish menswear pieces as well. Let us take a closer look on what is available for men in this collection.


Both men and women collections are strongly inspired by floral motives, thus in terms of menswear you can discover backpack, shoes, scarf, shirts, jacket, t-shirts or bottoms with some florals. The easiest and most confident approach would be to choose one floral item in the look as a focus point, instead of fully covering yourself in florals. Apart from the floral designs, collection features very structured and even partially militaristic jackets. Jackets will look incredilby stunning in the smart casual and formal looks, they are undeniably the must-have of the collection.


ERDEM x H&M is highly romantic and picturesque collection with look pieces that are suitable for the grotesque locations, but at the same time they are perfectly applicable to our everyday environment. Perhaps this collection will be a great start for the future menswear collaborations of H&M.


Yours Sincerely,

Full Time Individual



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